Click

What is Click?

A click in affiliate marketing is a single visit to a merchant's site generated when a visitor clicks your affiliate link — the event that activates the tracking cookie or click ID, starts the attribution window, and registers in your network dashboard.

Click In Practice

A click is the foundational unit of affiliate tracking — every commission begins with one. Most networks count unique clicks (one per visitor per session) rather than total clicks, which is the more meaningful metric for conversion rate calculation. The ratio between clicks and commissions is your conversion rate; the ratio between commissions and clicks is your EPC. Both are diagnostic: many clicks with few conversions signals either a traffic intent mismatch, a landing page problem, or an offer that does not fit the audience. Tracking clicks per content piece using Sub-IDs transforms click data from a vanity metric into an actionable signal — you can see which articles send high-intent traffic that converts versus which send curious traffic that browses and leaves without converting.

Example of Click