program types
Digital Marketplace
An online platform where digital products are bought, sold, and licensed.
What is Digital Marketplace?
A digital marketplace is an online platform where buyers and the merchant transact digital goods — software, templates, themes, plugins, design assets — under platform-managed terms.
Digital Marketplace In Practice
Affiliate programs run by digital marketplaces (AppSumo, CodeCanyon, ThemeForest) pay commission on first-time customer purchases across thousands of catalogued products from each merchant. The marketplace itself acts as the affiliate network: it handles payment processing, refunds, and delivery while the affiliate just drives qualified traffic. Most pay on first-time customers only.
Example of Digital Marketplace
CodeCanyon, an Envato Market property, is a digital marketplace where each merchant (developer) sells scripts and plugins under unified affiliate network terms; affiliates earn a flat commission on first-time customer purchases across the entire catalogue.
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