Traffic

What is Traffic?

Traffic in affiliate marketing is the total number of visitors arriving at a piece of content or a website within a given period — the aggregate measure of audience reach that, combined with conversion rate and commission rate, determines total affiliate income.

Traffic In Practice

Traffic is the first of three variables in affiliate income: traffic x conversion rate x commission per conversion = total income. Doubling traffic doubles income only if conversion rate and commission hold constant — which is why raw visitor count is a necessary but insufficient measure of site health. Approximately 45% of affiliates cite traffic generation as their biggest challenge. The average affiliate site attracts around 56,000 monthly visitors, but the range is extreme — under 14,000 for affiliates with less than one year of experience, over 216,000 for those with more than a decade. Not all traffic is equal: 10,000 monthly visitors from commercial-intent search queries may produce more affiliate income than 100,000 visitors from social discovery posts, because purchase intent is embedded in the search query itself. Track traffic by source and by the EPC it produces — raw visitor count alone reveals nothing about affiliate business health.

Example of Traffic