program types
White Label
Selling a product under your own brand while another company handles production.
What is White Label?
A white-label arrangement is when an affiliate or reseller sells a product or service produced by another company under their own brand, with the original merchant remaining invisible to end customers.
White Label In Practice
White-label affiliate programs let publishers earn commission on services they appear to operate themselves — payment processors, web hosting, email marketing tools. The affiliate's brand is what customers see; the underlying merchant supplies the product. Some are operated through an affiliate network with standard tracking; others run direct as private partnerships.
Example of White Label
Brizy offers white-label options where agencies can rebrand the page builder as their own product when reselling to clients — the agency acts as merchant to its clients while Brizy provides the underlying technology, often paid via an affiliate network arrangement.