Softwarevia Self HostedGetTerms ReviewLawyer-Reviewed Privacy Policies and Cookie Consent in Under 5 Minutes — From $5/Month Per Site
By Morgan Ellis
GetTerms is the right compliance tool for bloggers, SaaS founders, freelancers, and agencies who need GDPR and CCPA-compliant privacy policies and cookie consent banners without paying a lawyer or a $15-50/month SaaS subscription per site. At $5/month per site annually, it undercuts Iubenda and Termly significantly while covering all major global privacy regulations automatically.
Product Rating
Starting Price
Pricing Model
Free Trial
Free Plan
Category
AT A GLANCE
Pricing
Starter: $5/month per site (annual, $60/year) or $9/month monthly. Covers privacy policy, cookie banner with 50,000 views/month, cookie scanner, consent logs. Business: $8/month per site (annual, $96/year) or $12/month monthly. Adds unlimited banner views, multilingual support, regulation monitoring alerts, Terms and Conditions, Return Policy. Lifetime options: Starter $199/site, Business $249/site — one-time payment, no recurring fees. AppSumo lifetime deal also available with multi-site tiers. Free plan: privacy policy with GetTerms branding, no cookie consent management, no banner. Non-profit discount: up to 50% upon application. No credit card required for free policy.
Alternative to
TermsFeed, Iubenda, CookieYes, Complianz, Termly
Best for
WordPress Bloggers Who Need GDPR and CCPA Compliance Without a Lawyer, SaaS Founders Launching Quickly Without Legal Overhead, Freelance Developers Managing Compliance for Multiple Client Sites, Digital Agencies Who Bill Compliance Setup as a Service, Online Store Owners Who Need Cookie Consent and Policy Documents
▶ Ready to explore?
Try GetTerms →Pros
- ✓Starts at $5/month per site annually — among the lowest-priced lawyer-reviewed compliance tools on the market
- ✓Free privacy policy available — no credit card required, lowers buyer barrier
- ✓GDPR, CCPA, PIPEDA, CalOPPA, and Australian Privacy Act covered in one platform
- ✓Automatic policy updates when regulations change — set-and-forget compliance
- ✓Google Consent Mode v2 supported — critical for Google Ads and Analytics compliance
- ✓WordPress plugin for one-click embed — no code required
- ✓500,000+ policies generated — proven at scale
Cons
- ✗Starter plan caps cookie banner views at 50,000/month — high-traffic sites need Business plan or upgrade
- ✗Free plan has GetTerms branding on all documents — not suitable for professional client deliverables
- ✗Business plan required for Terms and Conditions and Return Policy — Starter excludes these
- ✗$5/month per site pricing scales with portfolio size — agencies with 20+ sites should evaluate the Partner plan
- ✗Newer brand than Iubenda and Termly — smaller community and fewer independent reviews
Who Should Skip GetTerms
Businesses with complex multi-jurisdictional compliance requirements beyond standard GDPR/CCPA — healthcare (HIPAA), financial services, or enterprise-level data processing agreements. GetTerms covers the core global privacy regulations comprehensively; it is not a substitute for specialized legal counsel on sector-specific compliance requirements that go beyond standard website data collection.
Site owners who need a free, no-branding compliance solution and won't upgrade to paid. The free plan includes GetTerms branding on all generated documents. This makes it unsuitable for professional client sites or branded use cases where unbranded documentation is required. Any professional deployment requires the paid plan.
High-traffic publishers needing unlimited cookie banner views at the entry price. The Starter plan caps banner views at 50,000/month. Sites with significant traffic in GDPR-jurisdictions will need the Business plan at $8/month or hit the view cap — which affects compliance, not just aesthetics.
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Start with GetTerms →▶ About This Software
GetTerms is a data privacy compliance platform that generates lawyer-reviewed privacy policies, cookie consent banners, terms of service, and cookie policies in under 5 minutes. It has generated over 500,000 policies for businesses ranging from solo bloggers to agencies managing dozens of client sites. The core value proposition is price and automation: at $5/month per site on the annual Starter plan, it costs a fraction of what Iubenda ($29/month), Termly ($10-29/month), or CookieYes ($10-29/month) charge for comparable compliance coverage. The automatic policy update feature is the primary functional differentiator — when GDPR or CCPA regulations change, GetTerms updates the hosted policy automatically, without requiring the site owner to take any action.
The platform covers GDPR, UK GDPR, CCPA, CalOPPA, PIPEDA, and Australia's Privacy Act — the major global regulations that affect most websites collecting user data. Google Consent Mode v2 is supported on the Business plan, which is essential for businesses running Google Ads or using Google Analytics 4 with consent-based measurement. A WordPress plugin handles embed without code. The free plan generates a basic privacy policy with GetTerms branding — useful for testing the output quality before purchasing, but not suitable for professional deployment. The affiliate program pays 20% recurring commission via Tapfiliate, making it one of the few compliance tools with a public-facing affiliate program.
▶ Key Features
Automatic Policy Updates — Set-and-Forget Compliance
GetTerms' most important feature for busy site owners: when privacy regulations change — GDPR amendments, new CCPA provisions, updated PIPEDA requirements — the hosted policy updates automatically. The site owner doesn't need to monitor legal changes, hire a lawyer to redraft documents, or manually update embedded policies. Updates propagate to both the hosted version and any embedded version on the website. The Business plan adds proactive regulation monitoring that alerts users to relevant legal changes before they affect the site. This is the primary functional argument against using a static PDF privacy policy downloaded from a free generator.
Cookie Consent Management Platform With Google Consent Mode v2
GetTerms provides a full cookie consent management platform (CMP) — not just a policy document. The cookie scanner automatically identifies all active cookies on the website, categorizes them (essential, analytics, marketing), and generates a compliant cookie banner that blocks non-essential scripts until the user gives explicit consent. Google Consent Mode v2 integration (Business plan) connects consent decisions to Google Ads and Analytics 4 — mandatory for businesses running performance advertising who want accurate attribution under GDPR. Consent logs are stored in a secure database for proof of compliance in case of regulatory audit.
Lawyer-Reviewed Documents — Not AI-Generated Templates
GetTerms generates policies based on a short questionnaire about the business — typically 5-10 questions answered in under 5 minutes. The generated output is a lawyer-reviewed document, not a generic AI-generated template or a static free download. The questionnaire captures the specific nature of data processing, third-party services used, and jurisdiction — customizing the policy to the actual business rather than producing one-size-fits-all boilerplate. The free plan demonstrates the output quality before any payment; professional unbranded versions require the paid plan.
WordPress Plugin and Multi-Platform Embed
GetTerms provides a WordPress plugin for one-click installation of both the cookie consent banner and policy pages — no code editing required. For non-WordPress sites, the policy and cookie banner embed via a single HTML code snippet. Policies are hosted by GetTerms (not self-hosted) — changes made in the GetTerms dashboard propagate to the embedded version automatically. Shopify, Squarespace, Wix, and other platforms are supported via the HTML embed method. The policy can also be downloaded as PDF for offline storage or email delivery.
Lifetime Plan and AppSumo Deal — Remove Recurring Cost Entirely
The Starter lifetime plan at $199/site eliminates recurring fees entirely for sites that plan to run long-term. Break-even versus the annual plan ($60/year) is approximately 3 years and 4 months. For agencies managing client sites indefinitely, the lifetime option generates a higher single affiliate commission ($39.80 at 20%) than monthly recurring commissions ($1/month at 20% of $5/month) but with no future recurring stream. AppSumo lifetime deals have also been available with multi-site tier options, providing the highest per-site value at scale.
▶ Who Should Use This
Bloggers and Independent Site Owners
A blogger running two websites — a personal blog and a niche content site — needs GDPR-compliant cookie consent and privacy policies on both. GetTerms at $5/month per site (annual) costs $10/month total for both sites, versus writing policies manually (legal risk), hiring a lawyer ($500-1,000 per site), or using Iubenda at $29/month per site. The WordPress plugin installs in minutes, the cookie banner activates automatically, and automatic updates handle regulatory changes. The free plan lets the blogger verify policy quality before paying.
Freelance Developers and Digital Agencies
A freelance developer managing compliance for 10 client websites uses GetTerms to generate, deploy, and maintain policies across all sites from one dashboard. The client management features on the Business and Partner plans support multi-site management with separate billing and branding per client. Agencies that include 'GDPR compliance setup' as a billable service can charge clients $150-300 for a setup that takes under an hour using GetTerms — the $5-8/month ongoing subscription becomes a client cost, not an agency overhead. The affiliate program generates 20% recurring commission on every client subscription.
SaaS Founders Launching Quickly
A SaaS founder launching an MVP needs privacy policy, terms of service, and cookie consent in place before launch — both for legal protection and to meet the requirements of payment processors, ad networks, and app stores. GetTerms generates all three documents from one questionnaire in under 5 minutes, covering the compliance requirements for launch without a legal consultation. The Business plan at $8/month covers the typical SaaS launch requirements: privacy policy, terms and conditions, cookie banner with Google Consent Mode v2. The lifetime option at $249/site eliminates future subscription overhead during the critical early-stage period.
▶ Pricing
Starter: $5/month per site (annual, $60/year) or $9/month monthly. Covers privacy policy, cookie banner with 50,000 views/month, cookie scanner, consent logs. Business: $8/month per site (annual, $96/year) or $12/month monthly. Adds unlimited banner views, multilingual support, regulation monitoring alerts, Terms and Conditions, Return Policy. Lifetime options: Starter $199/site, Business $249/site — one-time payment, no recurring fees. AppSumo lifetime deal also available with multi-site tiers. Free plan: privacy policy with GetTerms branding, no cookie consent management, no banner. Non-profit discount: up to 50% upon application. No credit card required for free policy.
Starter (annual): $5/month per site ($60/year). Monthly plan: $9/month. Includes: privacy policy, cookie banner (50,000 views/month cap), cookie scanner, consent logs, auto policy updates. Business (annual): $8/month per site ($96/year). Monthly plan: $12/month. Adds: unlimited banner views, Terms and Conditions, Return Policy, multilingual support (GDPR-compliant), regulation monitoring alerts, Google Consent Mode v2. Lifetime: Starter $199/site, Business $249/site — one-time payment. Break-even vs annual: ~3.3 years (Starter), ~2.6 years (Business). AppSumo deals: multi-site lifetime tiers available periodically — check getterms.io for current availability. Free plan: privacy policy with GetTerms branding. Non-profit: up to 50% discount upon application. Affiliate commission: 20% recurring on all purchases via Tapfiliate. Affiliate payout: 20% of all purchases via Tapfiliate, paid monthly. Money-back guarantee creates a potential chargeback window — commissions on refunded purchases may be reversed.
▶ Use Cases
A WordPress blogger adding GDPR cookie consent to an existing site
A blogger running a WordPress content site with Google Analytics and an email signup form installs the GetTerms WordPress plugin in under 2 minutes. The cookie scanner identifies Google Analytics cookies, the email opt-in service cookies, and any advertising pixels. GetTerms generates a compliant cookie banner that blocks non-essential cookies until the visitor consents, a privacy policy covering data collection and processing, and stores consent logs for audit evidence. The entire setup takes under 30 minutes including the policy questionnaire. The Starter plan at $5/month handles the setup; the Business plan ($8/month) is needed if the site receives over 50,000 banner views per month.
A freelancer billing GDPR compliance as a client service
A freelance web developer adds 'GDPR compliance setup' to their service offering at $200 per site. Using GetTerms, the setup takes approximately 45 minutes — questionnaire, policy review, cookie banner configuration, WordPress plugin install, and client handoff documentation. The ongoing $5-8/month GetTerms subscription is billed to the client. The developer earns 20% recurring commission through the GetTerms affiliate program on every referred client subscription — a passive income stream that compounds as the client base grows. Three clients = $3-4.80/month in recurring affiliate commission indefinitely.
A SaaS founder getting compliant before launch
A SaaS founder preparing to launch needs privacy policy, terms of service, and cookie consent in place before accepting payment or running ads. GetTerms Business plan at $8/month generates all three documents in under 5 minutes, activates Google Consent Mode v2 for accurate Analytics 4 reporting, and provides the consent log database required for GDPR audit evidence. The lifetime option at $249 eliminates the recurring subscription for the tool's lifetime — a one-time compliance infrastructure cost that scales with the SaaS business without adding recurring overhead.
▶ Make it official
Get GetTerms →▶ Frequently Asked Questions
Is GetTerms actually GDPR compliant?
Yes. GetTerms generates lawyer-reviewed documents that meet GDPR requirements — not AI-generated templates or generic boilerplate. The platform covers GDPR, UK GDPR, CCPA, CalOPPA, PIPEDA, and Australia's Privacy Act. The cookie consent management platform blocks non-essential scripts until the user gives explicit consent, which is a core GDPR technical requirement — not just a disclosure. Consent logs are stored for audit evidence. Google Consent Mode v2 integration (Business plan) handles consent-based measurement for Google Analytics 4 and Google Ads. Automatic policy updates keep documents aligned with regulatory changes without manual intervention.
How does GetTerms compare to Iubenda and Termly?
GetTerms is significantly cheaper than both Iubenda and Termly at the entry tier. Iubenda's Essential plan starts at $29/month per site; Termly's Starter plan starts at $10/month per site; GetTerms Starter is $5/month per site. All three cover GDPR and CCPA compliance. GetTerms' primary advantages are price and automatic updates — the hosted policy model means regulatory changes propagate automatically without action from the site owner. Iubenda has a larger user base and more independent reviews; Termly has a more polished interface. For solo bloggers and small agencies prioritizing cost, GetTerms is the strongest value. For enterprises needing deep compliance documentation across complex data processing activities, Iubenda's higher tiers may offer more customization.
Does GetTerms work for WordPress?
Yes. GetTerms provides a dedicated WordPress plugin that installs the cookie consent banner and policy pages without any code editing. The plugin activates the cookie scanner, configures the banner, and embeds policy documents in WordPress pages automatically. Updates made in the GetTerms dashboard propagate to the WordPress site without requiring a plugin update. The WordPress plugin supports both Starter and Business plan features, including Google Consent Mode v2 on the Business plan. For non-WordPress sites, GetTerms provides an HTML code snippet for manual embed.
What is the GetTerms lifetime deal?
GetTerms offers lifetime plans at $199 per site (Starter) and $249 per site (Business) — one-time payments that eliminate recurring fees entirely. The lifetime plan includes the same features as the annual subscription, plus lifetime updates and support. Break-even versus the annual plan is approximately 3.3 years for Starter and 2.6 years for Business. AppSumo lifetime deals have also been available with multi-site tier options at lower per-site rates — check current availability at getterms.io. The lifetime option is the strongest value for site owners who plan to run the same site for 3+ years.
Does GetTerms have a free plan?
Yes. GetTerms offers a free privacy policy generator that produces a basic privacy policy document with GetTerms branding. No credit card is required. The free plan does not include cookie consent management, cookie banner, or consent logs — only the policy document. The free plan is suitable for early-stage personal sites that haven't yet deployed advertising or analytics that require cookie consent. For any professional or client site requiring GDPR-compliant cookie consent management, the paid Starter plan at $5/month is the minimum functional tier.
What is the GetTerms affiliate program?
GetTerms pays 20% recurring commission on every purchase made by referred customers, managed via Tapfiliate. The commission applies to all paid plans — monthly subscriptions, annual subscriptions, and lifetime purchases. For a referred customer on the Starter annual plan ($60/year), the affiliate earns $12/year for as long as the customer remains subscribed. Lifetime plan referrals generate a single commission of $39.80 (Starter) or $49.80 (Business). The Tapfiliate platform provides standard affiliate dashboard reporting and tracking. Cookie duration for the affiliate program is not publicly disclosed — verify inside Tapfiliate after joining.
Does GetTerms support Google Consent Mode v2?
Yes, on the Business plan. Google Consent Mode v2 is a Google requirement for businesses running Google Ads or using Google Analytics 4 with consent-based measurement — it allows Google's systems to model conversions and analytics data based on user consent signals. Without a compliant CMP implementing Consent Mode v2, Google Ads conversion tracking and GA4 data become less accurate under GDPR conditions. GetTerms Business plan ($8/month annually) implements Consent Mode v2 through the cookie banner, connecting consent decisions to Google's measurement systems. The Starter plan does not include Google Consent Mode v2.
Is GetTerms suitable for agencies managing multiple client sites?
Yes, with caveats. The Business plan's client management features support multi-site management with separate client accounts. The $5-8/month per site pricing scales with portfolio size — 20 client sites at $5/month = $100/month total. For agencies with large portfolios, GetTerms offers a Partner plan with custom pricing that includes reselling and upselling capabilities. The AppSumo lifetime deal (when available) with multi-site tiers has been a popular entry point for agencies wanting to eliminate per-site recurring costs. The affiliate program generates 20% recurring commission on every client subscription an agency refers — passive income that compounds as the client base grows.
▶ How to Promote GetTerms as an Affiliate
GetTerms converts best with audiences who are already aware they need GDPR/CCPA compliance but are looking for the most cost-effective solution. Keyword research for compliance queries ('GDPR WordPress plugin', 'privacy policy generator free') shows consistent search volume with high purchase intent. The primary conversion argument is price comparison: GetTerms at $5/month per site versus Iubenda at $29/month and Termly at $10/month. For a freelancer or agency managing 5+ client sites, the math is decisive. Lead with the number: '$5/month per site covers GDPR, CCPA, and auto-updates — Iubenda charges $29/month for the same coverage.'
The automatic policy update feature is the strongest conversion argument for non-technical audiences — bloggers and small business owners who don't want to think about compliance after setup. 'GetTerms updates your privacy policy automatically when GDPR changes — you don't need to monitor legal news or hire a lawyer every time a regulation updates' addresses the core anxiety of the target audience.
The affiliate content angle that converts best: tutorials specifically for WordPress users. 'How to add GDPR cookie consent to WordPress in 5 minutes with GetTerms' targets a high-intent, action-ready audience who have a specific task to complete. This content also benefits from organic traffic from queries like 'GDPR WordPress plugin' and 'cookie consent WordPress free.'
For freelancer audiences, the 'bill compliance as a service' angle is underused in existing affiliate content. Document the math explicitly: 'Charge your client $200 for GDPR compliance setup, spend 45 minutes using GetTerms, earn 20% recurring affiliate commission on their ongoing subscription.' This is a legitimate and transparent income stack that converts developers who hadn't previously considered compliance as a revenue source.
Want to earn commissions promoting GetTerms?
View the GetTermsAffiliate Program →▶ Related Terms